Kroger Partners With Fire & Flavor To Sell The HERO Grill

ATHENS, GA:  Fire & Flavor Grilling Company, a nationally distributed leading brand of all-natural and healthy grilling products, has partnered with Kroger  to offer the all new HERO™ Grill in Fred Meyer stores and online at and Fred

The HERO™ Grill is environmentally friendly, using a single use, biodegradable charcoal pod for simple, clean grilling almost anywhere outdoors. It’s also  the world’s first portable, dishwasher safe grill making it perfect for patio grilling or a quick trip to the park. HERO’s quick lighting charcoal pods are all-natural with low VOC and 60+ minutes of grilling time. Plus, the charcoal pods capture the traditional mess of grilling. Folding to the size of a standard laptop, the HERO Grill has a non-stick, ceramic coated grilling surface for easy cooking and quick cleanup. The HERO also comes with all the tools needed to grill - a custom bamboo spatula and an integrated meat thermometer.

“The Fire & Flavor HERO Grill is a very innovative portable grill,” said Lauren Tonn, General Merchandise Buyer for Kroger / Fred Meyer. “We look forward to seeing how customers respond as we introduce this new product in Fred Meyer stores starting April 26th and going through July 4th” 

The partnership demonstrates the culture of innovation and concern for the environment that both companies share.

“We’re proud to partner with Kroger because we share the value of being environmentally responsible, and HERO Grill supports that with lower emissions and less waste,” said Davis Knox, Fire & Flavor CEO and founder. “Kroger was an early supporter of our desire to develop a product  that brings positive impact to the world around us, not just our local community. The product also ties nicely into their ‘Zero Hunger. Zero Waste.’ initiative.”

The HERO™ Grill will retail for $59.95 and includes a premium non-stick grill, custom bamboo spatula, multi-function thermometer and one single use, biodegradable HERO charcoal pod.

About Fire & Flavor -

Founded in 2003 and headquartered in Athens, Georgia, Fire & Flavor began by selling cedar grilling planks. The company has grown to also offer sustainably certified charcoal, all natural fire starters, brines, seasonings, smoking chips, wood pellets and more, including the HERO™ Grill. Fire & Flavor serves as the ultimate resource for unique recipes and all-natural offerings that easily take your home-cooked meals and now your outdoor grilling adventure to the next level.